I’ve been saddened to see, as Bountiful Financial builds datasets for faith-based investing, how certain companies openly promote addictive substances such as tobacco and discounted alcohol to “increase store traffic” to drive sales overall. Without the right data to guide them, many investors don’t question these tactics that are indeed profitable but cause great suffering and shorten lives.

Bountiful is committed to changing this by providing investors with the information they need to consider the welfare of their sisters and brothers when making investment decisions.

“Better a little with righteousness than much gain with injustice.” — Proverbs 16:8