Bountiful Financial is at the intersection of religion and artificial intelligence.

While tech leaders often speak about the need for “guardrails” in AI, no major company has yet figured out how to implement them effectively. And when they try, they overlook the spiritual and religious frameworks that inform how most of the world understands right and wrong — a significant oversight, given that 80% of the global population identifies with a religion.

This isn’t just a missed opportunity to build safer AI. It’s also a missed chance to serve people seeking technology that supports their spiritual values, rather than undermining them.

Through the AI-powered investment tools we’re building at Bountiful Financial, we’re showing how information and technology can be aligned with values- and faith-based principles, in pursuit of higher spiritual aims.